THE WORLD IS MASSIVE

MASSIVE CHANGE
By Bruce Mau and the Institute without Boundaries
Phaidon Press

Massive Change is the kind of book that makes you reassess the things you take for granted. Staggering in both scope and intricacy, it questions the future of the world across a range of fields, discussing what today and tomorrow will bring in terms of economy and design.





Urban economies, living economies, military economies- Massive Change dissects the shape of the world today and questions what makes it tick, and how it can be changed. Developed from a design standpoint, the idea behind Massive Change is that ‘Massive Change is not about the world of design; it’s about the design of the world.’

As the title may suggest, the key theme of the book is how those designs, systems that most of us don’t think of during the course of a normal day, are open to change. And rather than dwelling on hypotheses of what may happen five or ten years down the track, Massive Change instead investigates how the actions of today will determine the future, exploring how various systems function at both the macro and micro levels.

Futurism is not a label that can be applied when reading Massive Change. Each concept of ‘economy’ (a term used here in regards to a system of exchange) considered is integral to the current and sometimes radical shifts in global development. The book engages with issues of contemporary culture, technology, economy, ecology and production- especially those that have startling potential for the future.





Massive Change
does not seek to predict the future; rather, by detailing some of the incredible leaps forward in design around the world, it shows us how we can shape the future and how some organisations are already taking steps in that direction.

The concept of conducting this investigation from a design point of view translates into practice with surprising ease- the topics that Massive Change covers are all, at their core, a designed system. As applied design becomes more important to global operations, its potential grows, an area that Massive Change charts with unrestrained optimism. Each section of the book raises the question of how these developments can be put into practice to make life better, to put mankind’s knowledge to work changing the world.

The undercurrent of optimism that runs through the book is counterbalanced with hard science and factual evidence. The teams behind Massive Change have well and truly done their homework. No stones have been left unturned in the collection of factual data for this book- some of it providing compelling evidence indeed.

When considering economic development, for instance, Massive Change backs up its findings with hard evidence, displaying why their hopes for the future are far from groundless. The options that Massive Change gives us for the future are, in light of their investigations, very able to be accomplished.





Similarly questions of other developments are grounded in science and fact. Massive Change is far from pie-in-the-sky fantasy about possibility. Rather it does an excellent job of taking complex concepts and breaking them down so that regardless of previous familiarity or unfamiliarity with a complex topic, the theory behind it can be easily understood by the reader.



Thankfully, Massive Change takes a very open tone- it would be easy for the tone of the book to slip into smug, pretentious discourse. Instead, just as the theories and concepts discussed have repercussions for everyone, the book, too, is open to be read by everyone.

One of the major strengths of Massive Change is the stunning array of photographs that Bruce Mau and the Institute without Boundaries have amassed. Each case study of an economy is brought home visually by images of how it is currently operating and what steps are being taken towards change.

Massive Change
demonstrates just how large a role design plays in our lives in the opening pages with the quote ‘For most of us, design is invisible. Until it fails’. The supporting evidence for this claim is a collection of photos of instances when design has failed, and failed catastrophically.

Images of Chernobyl, crashed planes and flooded hog farms vie for attention. Most of us don’t think about how our cars work, how we get our electricity- how design affects our lives. It is refreshing when a book makes you actively consider just how much is going on behind the scenes of day-to-day living.

From the very large to the very, very small, Massive Change visually demonstrates the incredible developments that it documents. Supernovas share space with MRI photographs of the human brain and electron microscope imaging. While Massive Change documents the changes taking place it provides some unforgettable photos which bring the point home.

It’s hard to forget a picture of spider spinnerets magnified 500,000 times.

Equally persuasive is the wide range of various experts, visionaries and designers that Massive Change features interviews with. The only common factor seems to be a long experience with (and passion for) their subject. Jaime Lerner, a Brazilian architect, expounds at length on new initiatives for making twenty-first century cities not only more livable but more environmentally friendly.

A few sections down, Lawrence Lessig, a professor at Stanford University, discusses the impact that the Internet, open source software and Microsoft have had on Western culture. Still further, Gwynne Dyer, journalist and historian, imagines the future of conventional warfare. Each contributor helps us to imagine the future of their discipline unfolding, and the ways in which it will shape the world.

The presence of these contributors is as inspirational as the ideas they discuss; here is a collection of people who are all working in their own ways to better the world of tomorrow.In fact, the main stumbling block to Massive Change is its lack of a certain amount of healthy cynicism. The fact that the main impediment to change is the current state of the world is a fact that seems to fall by the wayside as the book becomes caught up in its own energy and enthusiasm for the premise.

Massive Change leaves the reader in little doubt that massive change is indeed coming. The first signs of it are arriving- Dolly the sheep, sustainable energy, the Segway, Live 8. What Massive Change shows is not only how important the concept of design will be to the future, but how very achievable a better future is.





By discussing the important concepts one by one, interviewing the men and women who are at the forefront of development, and showing in photo form some of the leaps and bounds forward that have already been made, Massive Change details how the world of today can become the world of tomorrow.


To find out more about Massive Change, or for more information on retail locations, send an email to us via helpme@melbournepixel.com.

Massive Change
Bruce Mau and the Institute without Boundaries
Phaidon Press

Reviewed by:

Simon Smithson
Melbourne, Victoria
smithson.simon@gmail.com


























































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