CREATE FOR MULTIPLE PLATFORMS

Luke Feldman is a man who crosses continents, genres, and mediums when it comes to his art. Currently living in San Francisco, the Australian artist has built up an impressive folio of pieces, both still and animated. Refusing to be pigeonholed, Luke creates his art from a variety of inspirations and, accordingly, in a number of different ways. His unique approach has led to an increasingly high demand for his skills and fueled the move to San Francisco. Some might say that this is fitting reward for a man with such a punishing work ethic.



Like so many, Luke found the creative spark when he was young. 'I have been drawing for as long as I can remember. Even as a child I was always encouraged to be creative by my mother and art teachers. As with most concerned parents I would be reminded that I would not be able to make a living as an artist. I did continue to develop my style throughout the years and I attended various multimedia courses. To be able to illustrate and then animate my characters, whether it be in 2D or 3D animation, has been really satisfying.'

Regardless of their starting point, every artist needs to find their own style along the way. The signposts along the way are generally the work of others, and Luke is no different. 'I have always been a big fan of surrealism and artists such as Salvador Dali, Max Ernst and MC Escher. Tim Burton's dark and unique characters as well as his narrative style are always inspiring. I have always been fascinated by Dr Suess's quirky illustrations and story telling. I'm also a massive fan of Asian art and culture.'

At a glance, these influences can be seen in the strange creatures and out-of-proportion characters that populate some of the bizarre worlds that Luke has created. The clean, crisp quality of the images is a result of a lifetime of training. 'I studied Visual Arts and completed a Multimedia course in Australia. This gave me a better understanding of the fundamentals of design and animation. Since then I have spent countless hours experimenting with different mediums. Working in the design field you are constantly learning and developing your skills.'

Pinning down precisely why Luke creates these works is a little more abstract. 'The idea of creating something from nothing still fascinates me, whether it is in the creating of an illustration or writing some music. My creativity is a result of life experiences and the bizarre little things that happen.'

The growth in popularity of digital art programs has resulted in some fundamental shifts in how the 21st century creates and views art. It hasn't made that much of a difference to Luke, as digital art has always been an element of his work. 'My work methods haven't really changed. I have always dabbled in digital art mediums. It's only in recent years that I have looked into other mediums such as sculpturing and vinyl art.'



In fact it's more often than not that Luke does his work digitally. 'I predominately work in digital format, web, interactive media or print. I have recently hooked up with Pop Cling, a company based in Los Angeles to develop a skateboard line and limited edition vinyl adhesive prints. And I am currently looking into developing a plush and vinyl toy line.'

Despite working towards a variety of different ends, the content that Luke produces is very much a product of his own style. 'Regardless of what the format is, I have a set style that always starts off as a pen sketch. I then adapt it to the different formats always taking into consideration the client's needs.'

The process that then kicks in has been honed to a fine art. Unwilling to lose a good idea, Luke has adopted the Boy Scout creed- be prepared! 'It usually starts off as an idea that comes to me in my sleep, an interpretation of an experience, or from re-developing a concept that I have done in the past. I carry a sketch pad with me at all times so that I can capture the moment right there and then even if it is at a ridiculous hour. '



While the process of creation may remain similar, the location has not. Due to current work demands, Luke has taken up residence in San Francisco. Given that the city is renowned as a melting pot of artistic fervor, it is not unlikely that the move would have an effect on Luke's art as a result of exposure to new things. 'Definitely, it has given me the opportunity to expose my artwork to a wider audience. San Francisco has a massive underground art scene and I have been fortunate enough to meet with other local artists. Just being in a whole new country and living in a different culture has inspired me with new ideas. '

But whereas many artists would want to take the opportunity to relax and soak up the atmosphere of San Fran, Luke has hit the ground running in his new city. 'I am always kept very busy. I just finished a solo art exhibition in San Francisco which was a huge success. And I am preparing for upcoming exhibitions in Australia and Europe. I am working on a couple of collaborations which will hopefully be displayed at future exhibitions. And just to top things off, I am working on my own animation series.'



Luke is no stranger to creating animations, finding some definite preferences along the way. 'Although I have worked on 3D animations, my passion is with Flash 2D animations and the development of Flash interactive content. Flash gives a designer the opportunity to create professional animations for multiple platforms such as broadcast, internet, mobile content.'

The creation of animations can require a larger staff than just one man. Luke has gone both the teamwork and the solo routes. 'In the past I have worked with writers, voice artists and musicians but I enjoy writing my own music. Currently all of the animations displayed on my website have music and soundtracks that I wrote.'

In addition to being an artist and composer, Luke will soon be entering the world of skateboard design. It's a field that appeals to him on both a personal and professional level. 'I have always had a skateboard and I have always been interested in skate-deck design. Pop Cling have been great to work with to develop my own skate-deck line. I enjoy the challenge of designing within the limitations of a skate-deck medium. '

Aside from animations and skateboards, Luke has also been involved in the more traditional artist's way of garnering recognition- exhibitions. 'I have been fortunate enough to have had my art displayed in the US, Australia, Europe, Japan and Hong Kong. And I continue to look forward to further international opportunities.'





To find out more about Luke, or to get in contact with him, please note the details below. Alternatively, send an email to us via helpme@melbournepixel.com and we'll help you with your enquiry.

Luke Feldman
www.skaffs.com
lukefeldman@skaffs.com






Interview by:

Simon Smithson
Melbourne, Victoria
smithson.simon@gmail.com