DON'T THINK IT, DO IT

First up, tell us a little bit about yourself...

I’m Jeremy, 24, and really like colour, pickles and the first nights sleep after shaving. I originally studied commercial photography before deciding that I really didn’t want to be a commercial photographer. I kinda fell into design/illustration & really loved it, the rest is…well, the present.

Where do you currently live and work?

I live in Sydney, and mostly live and work out of my studio. I do have a home but sometimes forget what it looks like.


What equipment do you use to produce your creative work?

Technically: my computer, photoshop, illustrator & my camera.
Creatively: my imagination & inspiration.
Physically: my hands & eyes… sometimes my voice if there’s a good song playing.





What kind of work environment do you have?

Is Funnest a word? If so, then, The Funnest! Loud music, Frisbee, milk and cookies every day at 3pm, sometimes we do work too…


You have quite a varied involvement in Design, Illustration, and Web Design. What would you say is your favourite medium to work in?

Each area presents its own challenges and requires a different headspace. With web design, you have to be so meticulous and detailed; sometimes it can be a real downer when all you want to do is create beautiful stuff - those are the days I’ll do my illustration work. With a diverse range of mediums it ensures there’s always something new to learn & discover.


What got you started working in a creative field? Did you have a defining moment that started you out?

It would have been the trip to Yosemite when I was 15, I took a camera and shot 14 rolls of nothing but trees and rocks – in 3 days. That got me started & I’ve been seeing the world differently ever since. There’s a real buzz knowing you’ve done something no one else has ever.





Do you have any formal training? If so, what and where?

A couple of years ago when I started doing bits of design, I went and studied at Shillington College in Sydney which was a great all around course. I cam out and was ready to freelance straight away.


What do you think were the major influences that helped develop your style?

Well, firstly, I try my best not to have a style. I love so many types & styles of design I hate just concentrating on one. I spend a lot of time finding inspiration in books & on the web, I have 1000’s of images in my inspiration folder. When I see something new I like I try to figure out why it’s so special, take what I learn and try to apply it to a project. I’m talking in general aesthetics, not technical specifics.


What is the most rewarding aspect of what you do? The most frustrating?

Finishing a piece and having it help the client/publication/site to reach their goals is always awesome, as are the few emails from other designers/artists saying they like what I’ve done. The most frustrating is clients who just don’t get it. And those who don’t pay!





How do you keep yourself inspired and motivated to create?

The constant search for inspiration, always seeing something new & exciting, conversing with other designers. Music helps… but sometimes it needs to be really loud to do the job.


Who are your favourite artists?

There are a lot, but if I have to chose a few – Matei Apostolescu, Karan Singh, RA909, Brandon Reese & Les Sharpe. These are mostly digital artists. In terms of more traditional art, I think in pieces, not artists.



Your work has led you into producing T-shirts and selling them through your website, as well as your other project People Like Us. Tell us a little about your plans with these ventures, and how you went about starting out…


People Like Us is my baby, a t-shirt & design concept that turned into a business. We create & sell limited edition, artist designed tees which come with lots of info and other goodies for your viewing, wearing & eating pleasure. PLU started in June 05 with just an idea and a plain tee. It ended up costing quite a large chunk of my savings, and taking lots of careful planning but it got off the ground.

This year we’re releasing new ranges, introducing some new technologies into the mix and diversifying into other areas, non fashion related.


Most of your work relies heavily on bright and prominent colour schemes. How do you go about choosing a set of colours to use, and does that process differ from print work to web work?

Colour is my friend, my favourite design tool. I have a photoshop file of colour combinations which I come across; it’s like a multiple combination super pantone library. Trying to vary from the norm is something I always strive to do, but some clients are not so accepting… Depending on what the job is, print or web and more importantly, who it’s for will determine how ‘far out’ I can venture with the colours. It differs from client to client, not so much from medium to medium.





Do you have any favourite TV shows that you just can’t do without?

I don’t watch much tv at all actually, I kinda miss it all by the time I’m home. I love The Office and Lost (of course).


If your not working or creating, what are you likely to be doing?

Sleeping.


Do you have any new projects your working on that you can tell us about?

Hmm… I have some I can’t tell you about, but I can tell you that I’m producing a range of ipod skins/covers to be sold on the net and in Australian retailers.


Where do you see yourself in 10 years?

If I had even an inkling of that, my life might have more of a direction. For now, I’m enjoying the ride.





Do you have any tips, tricks, links, or advice for upcoming designs/illustrators/web designs?

My best advice is to not think and just do. Also, take time to email a designer whose work you like, it’s a real ego boost and you’ll make some really good friends and mentors that way. Also, talk about money upfront & don’t be scared. You lose out or get burned when you leave it too late, always talk about it BEFORE you take the job.

To see more of Jeremy's work, or to get in contact with her, please note the details below. Alternatively, send an email to us via helpme@melbournepixel.com and we'll help you with your enquiry.


Jeremy Somers

Sydney, Australia
info@itsartdammit.com

www.itsartdammit.com
www.peoplelikeuscollective.com




Interview by:

John Walter

























































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